# madebykind.com > AI-optimized mirror of madebykind.com containing 25 pages totalling 9,674 words of clean markdown content, structured data, and semantic HTML. Original source: https://madebykind.com/. Last updated: 2026-06-15T16:31:47.132Z. Each page is available as HTML (with JSON-LD structured data) and Markdown (text-only, ideal for LLMs and RAG). ## Homepage - [Since 2014, we've helped:](/content/site-root.html): Kind works exclusively for those that put purpose before profit, delivering expert guidance on strategy, brand and digital where it counts., Kind works exclusively for those that put purpose before profit, delivering expert guidance on strategy, brand and digital where it counts. (198 words) ## Articles & Blog Posts - [work/papyrus/index.html](/content/work/papyrus/index.html) (1 words) - [For people](/content/work/index.html): We combine expertise in digital, branding and strategy with an unwavering commitment to social change., We combine expertise in digital, branding and strategy with an unwavering commitment to social change. (247 words) - [Why Chapter](/content/work/chapter/index.html): A bold and colourful rebrand for an historic community force, delivered through a Spektrix-integrated website, A bold and colourful rebrand for an historic community force, delivered through a Spektrix-integrated website (451 words) - [Why Base 51](/content/work/base51/index.html): An engaging and playful brand identity for a long-serving youth charity in Nottingham, An engaging and playful brand identity for a long-serving youth charity in Nottingham (473 words) - [Why Artswork](/content/work/artswork/index.html): A colourful and playful brand refresh and CRM integrated website, A colourful and playful brand refresh and CRM integrated website (407 words) - [What is a discovery phase?](/content/blog/start-your-next-digital-project-with-a-paid-discovery-phase.html): Even with the best intentions, digital project can often go awry. What you're missing is a discovery phase, Even with the best intentions, digital project can often go awry. What you're missing is a discovery phase (1,509 words) - [Why Plan Vivo](/content/work/plan-vivo/index.html): See how Kind partnered with Plan Vivo to create a new brand, website and digital memebrship hub supporting locally led, high-integrity climate action., See how Kind partnered with Plan Vivo to create a new brand, website and digital memebrship hub supporting locally led, high-integrity climate action. (474 words) - [Why Rewilding Britain](/content/work/rewilding-britain/index.html): Digital design system and sustainable website delivery for one of the UK's fastest growing charities, Digital design system and sustainable website delivery for one of the UK's fastest growing charities (465 words) - [Truly impact-driven](/content/about/index.html): Find out more about our small team creating real impact for charities and non-profits in the UK, Find out more about our small team creating real impact for charities and non-profits in the UK (518 words) - [Why StrongerRoots](/content/work/strongerroots/index.html): Marketing, PR strategy and brand development for Nottinghamshire-wide recovery movement, Marketing, PR strategy and brand development for Nottinghamshire-wide recovery movement (403 words) - [Why Bookmark Reading](/content/work/bookmark/index.html): A fun, playful website with clear journeys and integrated help-centre for a childhood literacy charity, A fun, playful website with clear journeys and integrated help-centre for a childhood literacy charity (456 words) - [Why UNESCO](/content/work/unesco/index.html): A global user-centred design process that led to the delivery of a digital repository of resources to ensure education in emergencies, A global user-centred design process that led to the delivery of a digital repository of resources to ensure education in emergencies (373 words) - [What is design system?](/content/services/digital/design-systems/index.html): A design system brings coherence to your brand's designs by consolidating its visual identity, strategy, values, and audience into shared practices, patterns, templates, and themes, ensuring consistency across outputs., A design system brings coherence to your brand's designs by consolidating its visual identity, strategy, values, and audience into shared practices, patterns, templates, and themes, ensuring consistency across outputs. (353 words) - [What is brand strategy?](/content/services/brand/brand-strategy/index.html): Brand strategy defines who you are, what you stand for, and how you show up in the world. It's the thinking behind your visual identity and every decision your organisation makes publicly. Get it right and everything else follows., Brand strategy defines who you are, what you stand for, and how you show up in the world. It's the thinking behind your visual identity and every decision your organisation makes publicly. Get it right and everything else follows. (571 words) - [What is creative direction?](/content/services/brand/creative-direction/index.html): Creative direction is the bridge between who you are and how the world sees you. It takes your brand strategy and turns it into something people can see, feel, and connect with., Creative direction is the bridge between who you are and how the world sees you. It takes your brand strategy and turns it into something people can see, feel, and connect with. (336 words) - [Why The Rivers Trust](/content/work/the-rivers-trust/index.html): A user-centred website to build awareness and gain public support, A user-centred website to build awareness and gain public support (350 words) - [What is user-centred design?](/content/services/digital/user-centred-design/index.html): Successful digital projects prioritise user needs. User-centred design involves identifying users, understanding their needs, and collaboratively creating solutions that address those needs effectively., Successful digital projects prioritise user needs. User-centred design involves identifying users, understanding their needs, and collaboratively creating solutions that address those needs effectively. (599 words) - [Our brand process](/content/services/brand/index.html): Branding for charities and non-profits. We build meaningful, values-led identities that help you connect and stand out., Branding for charities and non-profits. We build meaningful, values-led identities that help you connect and stand out. (225 words) - [Aligning your content to your objectives](/content/services/strategy/content-strategy/index.html): A content strategy is a clear plan for what your organisation publishes, why, and who it's for, connecting your content activity directly to your organisational objectives across your website, social media and email campaigns., A content strategy is a clear plan for what your organisation publishes, why, and who it's for, connecting your content activity directly to your organisational objectives across your website, social media and email campaigns. (356 words) - [Uncover answers to:](/content/tools/project-readiness-checklist/index.html): Check to see if strategy, alignment, and capacity are in place., Check to see if strategy, alignment, and capacity are in place. (118 words) - [Our strategy process](/content/services/strategy/index.html): Strategy services for charities and non-profits. We create clear, actionable strategies that support growth and deepen impact., Strategy services for charities and non-profits. We create clear, actionable strategies that support growth and deepen impact. (234 words) - [Putting your audiences at the centre of every decision](/content/services/strategy/user-research/index.html): Understanding who your audiences really are, what they need from you, and how that aligns with your organisational goals is the starting point for almost every piece of work we do. User research and analysis provides that foundation., Understanding who your audiences really are, what they need from you, and how that aligns with your organisational goals is the starting point for almost every piece of work we do. User research and analysis provides that foundation. (427 words) - [Uncover answers to:](/content/tools/strategy-kickstart-canvas/index.html): Align internally on why a project matters and whether it should happen at all., Align internally on why a project matters and whether it should happen at all. (129 words) - [sitemap-xml.html](/content/sitemap-xml.html) (1 words) ## Resources - [Full Page Index](/index.html): Browse all cached pages with rich metadata - [About This Cache](/content/about.html): Methodology, technical details, and usage guidelines - [XML Sitemap](/sitemap.xml): Machine-readable sitemap for crawler discovery - [Robots.txt](/robots.txt): Crawler directives